Why Triple Strength Lecithin from NOW? For openers, every single cell in the body needs it to function. And as a one of the body’s most productive “go-getters”, Lecithin plays a substantial role in virtually every biological function known to human existence. This natural source of Choline, Inositol, Linoleic Acid and Phosphatidyl Serine is fundamental in the transportation of nutrients to-and-from other cells – thus making it a key factor in how effectively we metabolize the food in our diet. Perfect for any active lifestyle, NOW Lecithin Triple Strength offers amazing benefits that can last a lifetime.*